Unlock your skin’s power to hydrate.
Unlock your skin’s
power to hydrate.
The 3-Step Skincare Routine
We believe in quality, not quantity.
Our ancestors from ancient Japan have taught us that less is more. It’s not the number of skincare products you pile on your face. What’s important is persistence and the care you put into the process. That’s why our skincare routine only consists of 3 essential products made with careful research and quality ingredients.
MOIST A.P.G. LOTION
With a water-like texture, this lotion is packed with essential ingredients for skin hydration and softens your skin to allow all the nutrients to permeate into your skin.
How to apply
Take a generous amount onto a cotton pad and apply from the bottom-up. Why not top-bottom? Your pores are shaped like fish scale, which means the pore opening is facing down. That’s why you need to apply from the bottom-up to get those nutrients directly in your pores.
When you’re feeling especially dry, drench several cotton pads with the lotion and leave them onto your skin for 5 min. There you have a DIY face mask.
Water / Butylene Glycol / Alcohol / Glycerin / Phenoxyethanol / PEG-60 Hydrogenated Castor oil / Sorbitol / Sodium Hyaluronate / Fragrance / Sodium PCA / Sodium Lactate / Arginine / Aspartic Acid / PCA / Pyrus Malus (Apple) Fruit Extract / Glycine / Alanine / Soluble Proteoglycan / Hydrolyzed Hyaluronic Acid / Sodium Acetylated Hyaluronate /Carbomer / Serine / Valine / Glycyrrhiza Glabra (Licorice) Root Extract / Polysorbate 20 / Proline / Threonine / Isoleucine / Phenylalanine / Histidine / Palmitoyl Pentapeptide-4
MOIST A.P.G. EMULSION
This emulsion is the key in achieving a healthy balance of water and oil in your skin. The milky texture creates a veil of moisture and nourishes your skin with essential oils.
How to apply
Dab 5 small dots onto your cheeks, nose, chin and forehead. Take another small amount into your hands and warm it up. Gently massage the emulsion throughout your face and neck.
Make upward motions from the center of your face, out to the temples. Almost like you’re giving yourself a facelift.
Water / Butylene Glycol / Glycerin / Squalane / Phenoxyethanol / Caprylic / Capric Triglyceride / Arginine / Carbomer / Polyglyceryl-10 Oleate / Dipotassium Glycyrrhizate / Xanthan Gum / Allantoin / Oryzanol / Alcohol / Fragrance / Lecithin / Yeast Extract / Scutellaria Baicalensis Extract / Pyrus Malus (Apple) Fruit Extract / Hydrolyzed Xylan / Sodium Citrate / Soluble Proteoglycan / Soluble Collagen / Glycyrrhiza Glabra (Licorice) Root Extract / Citric Acid /Methylparaben / Propylparaben/ Butylparaben / Ethylparaben / Isobutylparaben
MOIST A.P.G. CREAM
A fast absorbing cream that reinforces the properties of the lotion and the emulsion. It locks in all the hydration and nutrients for long-lasting plump skin.
How to apply
Dab 5 small dots onto your cheeks, nose, chin and forehead. Take another small amount into your hands and warm it up. Gently massage the cream throughout your face and neck.
Apply another layer of cream for especially dry areas.
Water / Butylene Glycol / Glycerin / Hydrogenated Polydecene / PEG-5 Glyceryl Stearate / Cetyl Alcohol / Behenyl Alcohol / Stearic Acid / PEG-60 Hydrogenated Castor oil / Polyacrylamide / Dimethicone / Hydrogenated Polyisobutene / Phenoxyethanol / Laureth-7 / Pentylene Glycol / Soluble Proteoglycan / Placental Protein / Argania Spinosa Kernel Oil / Myristic Acid / Xanthan Gum / Dipotassium Glycyrrhizate / Ethylhexylglycerin / Glyceryl Caprylate / Fragrance / Glycyrrhiza Glabra (Licorice) Root Extract / Pyrus Malus (Apple) Fruit Extract / Alcohol
Sustainability is at our core.
La Vie Précieuse means “Precious Life” in French.
As the name depicts, we believe every life on our planet is a precious one.
Our main ingredients are sourced from nature that would have otherwise gone to waste. As the largest apple-producing prefecture in Japan, Aomori’s apples were leaving about 14,000 tons per year of unused waste as a result of the juicing process. The nasal cartilage of a salmon was also something that was usually thrown out. We wanted to transform this waste into a product that brought value to you and our environment — the very reason why we launched our brand.
Our founder, Kazuhide Miura has a special connection with people with disabilities. During his career as a certified social worker, he envisioned a sustainable employment system where they could thrive. Now, all of the apples used to extract the ceramides are cultivated by people with disabilities. We love to hear how La Vie Précieuse has changed our customers’ lives because it means a lot to us and our friends helping us make our products.