Unlock your skin’s power to hydrate.

Unlock your skin’s
power to hydrate.

Concept

Concept

We can’t restore time, but we can restore hydration.

Imagine a baby’s soft and supple skin. Every human possesses the power to retain a balanced amount of moisture in the skin. But as you age, you start to lose the ability to do so. How do you keep your skin hydrated? Merely adding moisture isn’t enough. Your skin needs a game changer to reclaim its natural ability to hydrate. La Vie Précieuse skincare line is here to reestablish your foundation for skin hydration.

Concept

Born in Aomori, Japan.
Perfected through meticulous research.

It all started in Aomori. A region located in the far north of Japan, best known as the largest apple-producing area in the country. What a lot of people don’t know is — that it’s the birthplace of natural beauty essences and skincare innovation.

The A.P.G Hydration Theory

What do apples, salmon and licorice have in common?

They all possess a key element for skin hydration. Dullness, fine lines, wrinkles, dark spots, sagging – almost every skin problem roots back to hydration. This triple-ingredient formula takes a two-layer hydration approach. The first layer preps the skin for deep hydration and the second layer forms a veil to lock in moisture. It’s time to take skin hydration to a whole new level.

APPLE-DERIVED CERAMIDE - natural ingredient for skin hydration APPLE-DERIVED CERAMIDE - natural ingredient for skin hydration

APPLE-DERIVED CERAMIDE

A unique ceramide derived from apples grown on our farm in Aomori. This skin-saver acts as a protective barrier that prevents your skin from losing moisture.

Apple-derived ceramides were discovered after years of research at the Hokkaido Agriculture Research Center. Once we learned that our apple farm was full of ceramides that help retain skin moisture, we worked with Aomori’s Hirosaki University to research and analyze which apples contained the highest levels of ceramides that worked best for human skin. APPLE-DERIVED CERAMIDE - natural ingredient for skin hydration

PROTEOGLYCAN - natural ingredient for skin hydration PROTEOGLYCAN - natural ingredient for skin hydration

PROTEOGLYCAN

A breakthrough ingredient extracted from the nasal cartilage of salmon, Proteoglycan has 1.3 times more water retention power than hyaluronic acid. It also supports the production of collagen and hyaluronic acid, the two essential elements for skin hydration.

Due to its remarkable benefits, and the fact that there was no safe and efficient extraction method, Proteoglycan was valued at $300,000 per gram at the time of its discovery. That’s worth more than a diamond. 40 years later, Aomori’s Hirosaki University came up with a breakthrough extraction method — a big leap in the beauty world. PROTEOGLYCAN - natural ingredient for skin hydration

GLYCYRRHIZINAT - natural ingredient for skin hydration GLYCYRRHIZINAT - natural ingredient for skin hydration

GLYCYRRHIZINATE

Extracted from Aomori’s Tsugaru Licorice Roots, Glycyrrhizinate helps brighten skin and acts as a skin softener, allowing all the nutrients to permeate deep into your skin.

Tsugaru Licorice survives through 2 years of dry summers and freezing cold winters in Aomori which allows rich nutrients to accumulate in its roots. Licorice was historically used for medicinal purposes in Japan due to its many health benefits. Most of it was imported as it was difficult to grow in humid Japan. When import restrictions led to soaring prices, we were on a mission to cultivate quality licorice here in Aomori. What made it possible was Aomori’s low humidity and Hirosaki University's research efforts. GLYCYRRHIZINATE - natural ingredient for skin hydration

The 3-Step Skincare Routine

We believe in quality, not quantity.

Our ancestors from ancient Japan have taught us that less is more. It’s not the number of skincare products you pile on your face. What’s important is persistence and the care you put into the process. That’s why our skincare routine only consists of 3 essential products made with careful research and quality ingredients.

Step 1 - Prime
1 - La Vie Précieuse MOIST A.P.G. LOTION 1 - La Vie Précieuse MOIST A.P.G. LOTION
2 - La Vie Précieuse MOIST A.P.G. LOTION 2 - La Vie Précieuse MOIST A.P.G. LOTION
Step 1 - Prime

MOIST A.P.G. LOTION

Size : 5.07 fl. oz. (150ml)

With a water-like texture, this lotion is packed with essential ingredients for skin hydration and softens your skin to allow all the nutrients to permeate into your skin.

How to apply

Take a generous amount onto a cotton pad and apply from the bottom-up. Why not top-bottom? Your pores are shaped like fish scale, which means the pore opening is facing down. That’s why you need to apply from the bottom-up to get those nutrients directly in your pores.

Pro tip

When you’re feeling especially dry, drench several cotton pads with the lotion and leave them onto your skin for 5 min. There you have a DIY face mask.

Ingredients

Water / Butylene Glycol / Alcohol / Glycerin / Phenoxyethanol / PEG-60 Hydrogenated Castor oil / Sorbitol / Sodium Hyaluronate / Fragrance / Sodium PCA / Sodium Lactate / Arginine / Aspartic Acid / PCA / Pyrus Malus (Apple) Fruit Extract / Glycine / Alanine / Soluble Proteoglycan / Hydrolyzed Hyaluronic Acid / Sodium Acetylated Hyaluronate /Carbomer / Serine / Valine / Glycyrrhiza Glabra (Licorice) Root Extract / Polysorbate 20 / Proline / Threonine / Isoleucine / Phenylalanine / Histidine / Palmitoyl Pentapeptide-4

Step 2 - Moisturize
1 - La Vie Précieuse MOIST A.P.G. EMULSION 1 - La Vie Précieuse MOIST A.P.G. EMULSION
2 - La Vie Précieuse MOIST A.P.G. EMULSION 2 - La Vie Précieuse MOIST A.P.G. EMULSION
Step 2 - Moisturize

MOIST A.P.G. EMULSION

Size : 1.69 fl. oz. (50ml)

This emulsion is the key in achieving a healthy balance of water and oil in your skin. The milky texture creates a veil of moisture and nourishes your skin with essential oils.

How to apply

Dab 5 small dots onto your cheeks, nose, chin and forehead. Take another small amount into your hands and warm it up. Gently massage the emulsion throughout your face and neck.

Pro tip

Make upward motions from the center of your face, out to the temples. Almost like you’re giving yourself a facelift.

Ingredients

Water / Butylene Glycol / Glycerin / Squalane / Phenoxyethanol / Caprylic / Capric Triglyceride / Arginine / Carbomer / Polyglyceryl-10 Oleate / Dipotassium Glycyrrhizate / Xanthan Gum / Allantoin / Oryzanol / Alcohol / Fragrance / Lecithin / Yeast Extract / Scutellaria Baicalensis Extract / Pyrus Malus (Apple) Fruit Extract / Hydrolyzed Xylan / Sodium Citrate / Soluble Proteoglycan / Soluble Collagen / Glycyrrhiza Glabra (Licorice) Root Extract / Citric Acid /Methylparaben / Propylparaben/ Butylparaben / Ethylparaben / Isobutylparaben

Step 3 - Seal
1 - La Vie Précieuse MOIST A.P.G. CREAM 1 - La Vie Précieuse MOIST A.P.G. CREAM
2 - La Vie Précieuse MOIST A.P.G. CREAM 2 - La Vie Précieuse MOIST A.P.G. CREAM
Step 3 - Seal

MOIST A.P.G. CREAM

Size : 1.41 oz. (40g)

A fast absorbing cream that reinforces the properties of the lotion and the emulsion. It locks in all the hydration and nutrients for long-lasting plump skin.

How to apply

Dab 5 small dots onto your cheeks, nose, chin and forehead. Take another small amount into your hands and warm it up. Gently massage the cream throughout your face and neck.

Pro tip

Apply another layer of cream for especially dry areas.

Ingredients

Water / Butylene Glycol / Glycerin / Hydrogenated Polydecene / PEG-5 Glyceryl Stearate / Cetyl Alcohol / Behenyl Alcohol / Stearic Acid / PEG-60 Hydrogenated Castor oil / Polyacrylamide / Dimethicone / Hydrogenated Polyisobutene / Phenoxyethanol / Laureth-7 / Pentylene Glycol / Soluble Proteoglycan / Placental Protein / Argania Spinosa Kernel Oil / Myristic Acid / Xanthan Gum / Dipotassium Glycyrrhizate / Ethylhexylglycerin / Glyceryl Caprylate / Fragrance / Glycyrrhiza Glabra (Licorice) Root Extract / Pyrus Malus (Apple) Fruit Extract / Alcohol

Our Commitment

Sustainability is at our core.

La Vie Précieuse means “Precious Life” in French.
As the name depicts, we believe every life on our planet is a precious one.

Commitment to
our environment.

Our main ingredients are sourced from nature that would have otherwise gone to waste. As the largest apple-producing prefecture in Japan, Aomori’s apples were leaving about 14,000 tons per year of unused waste as a result of the juicing process. The nasal cartilage of a salmon was also something that was usually thrown out. We wanted to transform this waste into a product that brought value to you and our environment — the very reason why we launched our brand.

Commitment to
our people.

Our founder, Kazuhide Miura has a special connection with people with disabilities. During his career as a certified social worker, he envisioned a sustainable employment system where they could thrive. Now, all of the apples used to extract the ceramides are cultivated by people with disabilities. We love to hear how La Vie Précieuse has changed our customers’ lives because it means a lot to us and our friends helping us make our products.

Contact Us

Thank you for your interest in La Vie Précieuse.

If you have any questions, contact us at support@laviepre.com.

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